Australian Steel Institute

Digital Transformation

The Australian Steel Institute (ASI) represents the entire steel supply chain from the mills right through to end users in building and construction, heavy engineering and manufacturing.   


The Content Professionals were commissioned to undertake a digital ecosytem review, user and business requirements analysis and strategy development process. Working in association with our digital partner, we undertook collaborative user, stakeholder and
best-practice technical solution research, and developed an overall digital strategy to transition from legacy platforms onto modern
fit-for-purpose systems to allow ASI to engage with their members and deliver services across new member portal, eLearning and Cloud Storage Solutions.


With the strategy adopted by the ASI board, we are now engaged in the development and implementation of the new ecosystem.

Services include:

  • Digital Strategy

  • Platform Selection and Strategy

  • IA/UX (Axure Wire Frames), design and user journeys

  • Technical and Functional Specifications

  • Agile development, quality assurance and deployment

  • Content migration

  • Cloud storage transition and implementation

  • User training and support

"The Content Professionals have recently done a complete review of all our technology and digital systems, covering web portal with CMS including CRM, bookshop and event management with eCommerce, eLearning, marketing automation, document storage and project management. They presented us with a very detailed and appropriate development strategy with recommendations for our system requirements and then proceeded to put the chosen systems in place with minimal hassle. Throughout, Geoff and his team have been excellent communicators, very responsive to queries and very knowledgeable about their field. We are happy to recommend this very professional team with whom it has been an absolute pleasure to work."

— Margrit Colenbrander and Peter Key, ASI