Liberty OneSteel

From Market Leader to Thought Leader

Australia's biggest vertically integrated manufacturer and distributor of steel long products, Liberty OneSteel is undertaking a transformational brand journey.

The Content Professionals were commissioned to develop and operationalise the business' content marketing strategy.

Our services include:

  • Strategy development, channel planning.

  • Content marketing planning, process, workflow.

  • Content commissioning, research, creation, editing, quality assurance, including the commissioning of a major brand film.

  • Advertising copywriting.

  • Content distribution across multiple customer
    touch points, including owned media assets (websites, social media channels, e-newsletters) and earned media (industry magazines and journals, websites, social media channels).   

  • Analytics, reporting and insights and optimisation. 

"Liberty OneSteel have engaged The Content Professionals to assist with the delivery of content that is critical to the repositioning of the Liberty OneSteel brand following its acquisition by GFG Alliance. The team's knowledge and appreciation for digital and social marketing has been of great assistance during our transition to a digital-based marketing strategy. We have found their strategic approach to branded content, coupled with a customer centric focus, and an ability to extract meaningful insights, to be a unique capability that has delivered real and measurable benefits to our brand."

— Andrew Dibley, Liberty OneSteel's National Business Development Manager ­– Digital Marketing and CRM