MORGANS
Content Marketing Strategy
What We Did:
The Content Professionals were retained to develop Morgans’ Content Marketing Strategy. The process involved workshops and stakeholder interviews with executive management, research teams and advisors in Sydney and Brisbane.
The outcome was a comprehensive strategy and executable plan, including a Content Marketing Strategy and Playbook to equip the internal marketing and comms team to develop and manage an ongoing content program to improve engagement with existing and prospective investors.