Our People and Network

Founder and Director

Geoff Campbell

Founder and director of The Content Professionals, Geoff has developed and implemented many successful content marketing strategies for clients including high-profile retailers, leading industrial and property sector businesses and associations, and a number of the highest-profile brands in Australia.

Geoff is a 'true believer' in content publishing, with expertise in the development and implementation of insights-driven content strategy, practical, actionable planning and audience-focused creative content to deliver successful outcomes for clients. He has built and led many high-performance teams, has launched and driven to market leadership digital content marketing programmes, major national magazine brands and custom magazines and has led business transformation and change programs with highly successful outcomes. 

Geoff has extensive experience as a media and agency executive in B2B and consumer publishing and multi-channel marketing. He has successfully led a number of award-winning media brands in Australia, the United Kingdom and SE Asia.

Associate and Editorial Director

Paul Rodger

Paul is a seasoned communications professional with several years’ experience helping blue chip companies bring their messaging to life. Adept at writing creatively and for strategic effect, Paul has edited an array of publications in the digital and print spheres, understands what it takes to communicate with discerning audiences and knows how to harness the power of social media to drive brand awareness.

Paul is a previous winner of the Publishers Australia 'Best New Journalist of the Year’. A keen and accomplished photographer, he is also a past winner of the Australian Society of Travel Writers 'Photograph of the Year' competition.

Tap into digital our experts

Digital Partners

With relationships forged through years of developing innovative, creative solutions for our clients, we have developed an unrivalled network of experts with whom we partner to deliver brilliant outcomes. These include:

  • Digital strategy and development – our digital partner works closely with us across multiple clients. They have unrivalled expertise in developing content sites, e-commerce, membership platform and cloud solutions, and have expert IA/UX and artful design skills

  • Our SEO partners are experts in SEO strategy and implementation, analytics, and paid amplification. They deliver effective solutions and translate them into simple-to-implement plans.

Inspired, ingenious, imaginative,

Creative Partners

Finding truly outstanding creative teams who can deliver an inspired solution that delivers to a brief and does so within tight budgets is not easy. But we've done the hard work and forges relationships with the absolute best in the business. These include:

  • a video production agency with accomplished creatives, directors, producers, cinematographers, they are a pleasure to work with and deliver outstanding results

  • editors and writers: with many years in multi-channel publishing, we have unrivalled access to and relationships with many of the most accomplished editorial talent in Australia

  • art directors, designers, photographers, illustrators – our freelance network is extensive, and their standards are impeccable.