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  • Geoff Campbell

Case Study: Australian Steel Institute – Digital Transformation

The Content Professionals were commissioned to undertake a digital ecosystem review and a user and business requirements analysis and strategy development process. TCP then developed an entirely new website, member portal, integrated e-learning platform and cloud storage solution to deliver a fully integrated, robust and highly functional digital user, member and internal stakeholder experience to the Australian Steel Institute.

Process and Deliverables:

Working in association with our digital partner, we undertook collaborative user, stakeholder and best-practice technical solution research to develop and deploy an overall digital strategy to transition from legacy platforms to a modern fit-for-purpose solution to allow the ASI to engage with its members and deliver services across its member portal, e-learning and cloud storage systems.


What they said:

"The Content Professionals have done a complete review of all our technology and digital systems, covering web portal with CMS including CRM, bookshop and event management with eCommerce, eLearning, marketing automation, document storage and project management. They presented us with a very detailed and appropriate development strategy with recommendations for our system requirements and then proceeded to put the chosen systems in place with minimal hassle.

Throughout, Geoff and his team have been excellent communicators, very responsive to queries and very knowledgeable about their field. We are happy to recommend this very professional team with whomit has been an absolute pleasure to work."

— Margrit Colenbrander and Dr Peter Key, ASI
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