The Content Professionals Services
that at the heart of great brand marketing lies content marketing. And that to deliver great content marketing demands deep understanding of your audiences and their needs, your brand and how they consume it,
and your business and how you drive it. It requires a sophisticated knowledge of the formats, channels,
platforms and media through which it can engage your customers. It needs experience and skill
to mine the data for meaningful insights, and to shape a winning strategy. It demands rigour and
processes to ensure you get the bang-for-buck your budget demands. And it requires creative ingenuity,
expertise and sheer talent to turn all of that into captivating, powerful great content.
This is where the Content Professionals come in.
Great Content Works
You’ve been marketing to your customers through content
for years, right?
But is your content marketing simply good – or is it great? Is it
as great as your brand, as the services and products you offer your customers? Does it achieve your objectives? Is it relevant, strategic, planned, consistent, crafted and brilliantly executed?
Is it measured, analysed and optimised? Is it valuable?
Does it deliver an ROI? Is it expert? Is it professional?
Production, commissioning, editing, workflow
Our expert team and network of editors and copywriters understand what it takes to deliver interesting and effective content that audiences want to read.
Editorial, design, advertising, distribution
With extensive expertise in multi-channel publishing across print, digital and social media, our team and network have unrivalled expertise encompassing editorial, design, advertising sales, marketing and production and distribution capabilities to deliver outstanding publishing and commercial outcomes.