WE BRING BRANDS TO LIFE!
You’ve been marketing to your customers through content for years, right?
But is your content marketing simply good – or is it great? Is it as great as your brand, as the services and products you offer your customers? Does it achieve your objectives? Is it relevant, strategic, planned, consistent, crafted and brilliantly executed? Is it measured, analysed and optimised? Does it deliver an ROI? Is it expert? Is it professional?
We believe that at the heart of great brand marketing lies content marketing. And great content marketing demands an understanding of your audiences and their needs, plus expert knowledge of the formats, channels, platforms and media through which it can engage your customers. It needs experience and skill to mine data for meaningful insights and shape a winning strategy. It demands rigour and processes to ensure you get bang for buck. And it requires creativity, ingenuity, expertise and sheer talent to turn all of that into captivating content.
This is where The Content Professionals come in.
Discoverable – Informative – Inspiring.
We produce content with purpose: reaching and deepening your relationships with customers.
Who do you want to read your content? What do you want them to do? How do you want them to feel? Our award-winning writers are expert in turning your brand and content strategy into brilliantly crafted, discoverable (search engine optimised), engaging and compelling content.
News stories about your business
Customer case studies and testimonials that bring your brand to life
Thought leadership to build trust and inspire
Product content that's crafted and compelling
Profiles, histories, keynotes, webinars, podcasts
Crafted emails and newsletters take your customers on a journey that's rewarding to them and valuable to you.
Customers who have registered, subscribed or opted in to receive emails from you have taken an important first step in what can become a rewarding relationship with your brand.
Well-crafted newsletters, on-boarding, timely customer journey and triggered eDMs, seasonal campaigns, promotions, and even surprise-and-delight initiatives – all have an important role to play.
Our team bring expertise and creativity to bear to create emails that leap out from a cluttered inbox and encourage customers to open, read and respond.
Beautiful photography, inspiring brand films, engaging videos and animations change how your customers feel about your brand.
We all have cameras on our phones, but that doesn't make us all great photographers, videographers or animators, right?
We bring the right team together to create everything from moving, inspiring hero brand films to high quality low budget videos and animations, from studio based product photography to beautiful location shots and professional head shots.
Engaging, Inspiring, Shareable.
Do you delegate social content to the office intern? Or do you invest in it as you would in other channels? Do you have a channel plan? And a content calendar? Do you A-B test, analyse results, learn, adapt and optimise? Do you have a streamlined collaborative workflow that ensures the right level of stakeholder engagement? Do you amplify your hero posts and promote those that gain traction?
Eye-catching, attention-grabbing, thought-provoking and insightful – well executed social content can be all of these things, deepening relationships with existing customers and bringing others in their cohort onboard.
Delivering brilliance to your brand with powerful, complex, interactive content experiences can create new levels of interest and engagement.
Professionally produced presentations delivered to key stakeholders or as a keynote at an event ensures the compelling delivery of important or complex messages. Intriguing interactive infographics encourage audiences to engage with content, bringing it to life to ensure the message hits home.
Virtual or augmented reality brings a new dimension to this, with its almost limitless potential to create absorbing branded experiences.
Our team, combined with expert partner agencies when required, can bring brilliance to your brand.
BROCHURES AND CATALOGUES
There's still something unique about the experience of leafing through and then reading a beautifully executed print publication.
Print is dead. Or is it? Not according to Airbnb, Bumble, Callaway, Uniqlo and even Facebook, all of whom launched brand print magazines in 2019.
Why? Because in a world of ever more intense digital noise, there's nothing like a quiet moment with a beautifully designed, written and published magazine, prospectus, brochure or report.
We bring decades of experience in consumer, B2B and brand publishing to the delivery ofworld-class print publications for our clients ... and their customers.