Content marketing
"When engaging The Content Professionals ... you'll find an engaged creative partner who will grab hold of your vision with both hands and work with you to make it a reality."
– Lois Jewell, Marketing and Comms, Clarita Solutions
You’ve been marketing to your customers through content for years – and with the advent of generative AI, it's become a whole lot easier to do it yourself, right?
Well, perhaps, if 'close-enough-is-good-enough' is how you value your brand's relationship with your customers.
Is your content great?
Ask yourself these questions:
Is your content good – or is it great? Is it as great as your brand, as the services and products you offer your customers? Does it achieve your objectives? Is it relevant, strategic, planned, consistent, crafted and brilliantly executed? Is it measured, analysed and optimised? Does it deliver an ROI? Is it expert? Is it professional?
While generative AI may offer incredible speed for drafting content, it cannot answer the deep, strategic, and human questions that drive truly great content:
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What's your vision for your business?
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Why does your brand exist?
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How do your customers feel about your brand?
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How can you share and build on their emotional experiences to influence others?
AI tools might seem incredibly quick and efficient, but they're limited by the quality of the brief your or your team give them. They struggle to deliver originality, emotional resonance, ethical oversight and to bring to life your unique brand voice that builds lasting trust in customers (known as Experience, Expertise, Authority, and Trustworthiness, or EEAT).
This is where The Content Professionals come in
We bring the essential human expertise, not to replace AI but to elevate its output. We operate as the indispensable 'human-in-the-loop', adding irreplaceable value in five critical areas:
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Strategy: Defining the overarching 'why' and translating complex business goals into a focused content strategy.
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Planning: Building on data and insights to create detailed content pillars and user journeys and reflecting these in the content calendar.
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Ideation: Injecting genuine creativity built on unique, expert-level insights to ensure your content resonates emotionally with customers.
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Creation: Content should be original, thoroughly researched, leveraging but not reliant on AI tools, and harness your unique brand tone of voice – this is how we deliver authentic, authoritative and on-brand narratives.
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Editing and oversight: Providing the final layer of critical judgment, rigorous fact-checking and brand-voice refinement that mitigates risk and guarantees quality.
The Content Professionals has worked with some of Australia’s most dynamic companies, associations and brands across multiple industry sectors to help them refine their focus, develop their brand strategies and bring them to life in the form of rich, engaging and rewarding content experiences for their customers.
LATEST FROM TCP
Our services
WEBSITE
CONTENT
We produce content with purpose: reaching and deepening your relationships with customers.
Who do you want to read your content? What do you want them to do, How do you want them to feel? TCP's writers are expert in turning your brand and content strategy into brilliantly crafted, discoverable (SEO'd), engaging and compelling content, using but not relying on AI to deliver maximum bang-for-buck:
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News stories about your business
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Customer case studies
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Inspiring thought leadership
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Product content, profiles, keynotes, webinars, podcasts
Discoverable, Informative, Inspiring
SOCIAL
MEDIA
You can delegate social content to the intern, right?
Or do you invest in social as a key channel to engage customers and prospective customers? Do you have a social plan? And a content calendar? Do you test, analyse, learn, adapt and optimise? Do you have a collaborative workflow that ensures the right level of stakeholder engagement? Do you amplify your hero posts and promote those that gain traction?
Eye-catching, attention-grabbing, thought-provoking and insightful – with TCP, social content can be all of these things, deepening relationships with existing customers and bringing others in their cohort onboard.
Engaging, immediate, shareable
EMAIL
MARKETING
Customers who have registered, subscribed or opted-in to receive emails from you have taken an important first step in what can become a rewarding relationship with your brand.
Well-crafted newsletters and eDMs, campaigns, promotions – all have an important role to play. TCP brings expertise and creativity to create emails that leap out from a cluttered inbox and encourage customers to open, read and respond.
Rewarding to customers, valuable to you.
PRESENTATIONS,
INFOGRAPHICS
Professionally produced presentations delivered to key stakeholders or as a keynote at an event ensures important or complex messages are both compelling and engaging.
Intriguing interactive infographics encourage audiences to engage with content to ensure the message hits home.
TCP can bring brilliance to your brand.
Brilliant interactive experiences
VIDEO,
MOTION GRAPHICS,
PHOTOGRAPHY
We all have cameras on our phones, but that doesn't make us all great photographers, videographers or motion graphics animators.
At TCP, we bring the right team together to create everything from moving, inspiring hero brand films to high-quality, low-fi videos and animations, from studio-based product photography to beautiful location shots and professional head shots.
Beautiful, inspiring, engaging
VIDEO, ANIMATION,
PHOTOGRAPHY
Print is dead. Or is it?
In a world of ever more intense digital noise, there's nothing like the impact created in a quiet moment with a beautifully designed magazine, prospectus, brochure or report.
We bring decades of experience in consumer, B2B and brand publishing to the delivery of world-class print publications for our clients ... and their customers.
Magazines, reports, brochures, ebooks