CONTENT MARKETING
"When engaging The Content Professionals ... you'll find an engaged creative partner who will grab hold of your vision with both hands and work with you to make it a reality."
– Lois Jewell, Marketing and Comms, Clarita Solutions
You’ve been marketing to your customers through content for years, right?
But is your content marketing simply good – or is it really great?
Is it as great as your brand, as the services and products you offer
your customers? Does it achieve your objectives? Is it relevant, strategic, planned, consistent, crafted and brilliantly executed?
Is it measured, analysed and optimised? Does it deliver an ROI? Is
it expert? Is it professional?
We believe that at the heart of great brand marketing lies content marketing. And great content marketing demands an understanding
of your audiences and their needs, plus expert knowledge of the formats, channels, platforms and media through which it can engage your customers. It needs experience and skill to mine data for meaningful insights and shape a winning strategy. It demands rigour and processes to ensure you get bang for buck. And it requires creativity, ingenuity, expertise and sheer talent to turn all of that
into captivating content.
This is where The Content Professionals come in.
LATEST FROM TCP
OUR SERVICES
WEBSITE
CONTENT
WEBSITE CONTENT:
Discoverable, Informative, Inspiring.
We produce content with purpose: reaching and deepening your relationships with customers.
Who do you want to read your content? What do you want them to do? How do you want them to feel? TCP's writers are expert in turning your brand and content strategy into brilliantly crafted, discoverable (SEO'd), engaging and compelling content.
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News stories about your business
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Customer case studies
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Inspiring thought leadership
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Product content, profiles, keynotes, webinars, podcasts
SOCIAL
MEDIA
SOCIAL MEDIA
Engaging, Inspiring, Shareable.
Do you delegate social content to the intern? Or do you invest in it as a key channel? Do you have a social plan? And a content calendar? Do you test, analyse, learn, adapt and optimise? Do you have a collaborative workflow that ensures the right level of stakeholder engagement? Do you amplify your hero posts and promote those that gain traction? Eye-catching, attention-grabbing, thought-provoking and insightful – social content can be all of these things, deepening relationships with existing customers and bringing others in their cohort onboard.
EMAIL
MARKETING
EMAIL MARKETING
Crafted emails and newsletters take your customers on a journey that's rewarding to them and valuable to you.
Customers who have registered, subscribed or opted-in to receive emails from you have taken an important first step in what can become a rewarding relationship with your brand.
Well-crafted newsletters and eDMs, campaigns, promotions – all have an important role to play. TCP brings expertise and creativity to create emails that leap out from a cluttered inbox and encourage customers to open, read and respond.
PRESENTATIONS,
VR/AR, INFOGRAPHICS
PRESENTATIONS, INFOGRAPHICS
Delivering brilliance to your brand with powerful interactive experiences to create new levels of interest and engagement.
Professionally produced presentations delivered to key stakeholders or as a keynote at an event ensures the compelling delivery of important or complex messages. Intriguing interactive infographics encourage audiences to engage with content to ensure the message hits home. TCP can bring brilliance to your brand.
PHOTOGRAPHY,
VIDEO, ANIMATION
PHOTOGRAPHY, VIDEO, ANIMATION
Beautiful photography, inspiring videos, engaging animations change how your customers feel about your brand.
We all have cameras on our phones, but that doesn't make us all great photographers, videographers or animators. We bring the right team together to create everything from moving, inspiring hero brand films to high-quality low-budget videos and animations, from studio-based product photography to beautiful location shots and professional head shots.
EBOOKS, MAGAZINES, REPORTS, BROCHURES,
EBOOKS, MAGAZINES, REPORTS, BROCHURES
The experience of reading a beautifully executed print publication is unique.
Print is dead. Or is it? Not according to Airbnb, Bumble, Callaway, Uniqlo, even Facebook, all of whom launched brand print magazines in 2019.
Why? Because in a world of ever more intense digital noise, there's nothing like a quiet moment with a beautifully designed magazine, prospectus, brochure or report.
We bring decades of experience in consumer, B2B and brand publishing to the delivery of world-class print publications for our clients ... and their customers.