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Blooms The Chemist Management Services Ltd. (BTCMSL), engaged The Content Professionals to transform their existing quarterly free customer magazine Health Check. The newly redesigned and renamed magazine, Health Plus was edited, designed and produced by TCP on behalf of Blooms The Chemist, with objectives to drive health literacy and enhance customer engagement and familiarity with the Blooms The Chemist brand.

Acoustic Blinds and Curtains (ABC), a provider of acoustic solutions for domestic and commercial applications engaged The Content Professionals (TCP) in a project to develop the brand identities for two innovative new sub-brands of noise-reduction curtains for residential and commercial uses. The results of the project exceeded the client's expectations. ABC stated that TCP’s strategic insight and creative execution of the new sub-brands have provided a foundation for signifi

The Australian Injecting and Illicit Drug Users League (AIVL) website www.aivl.org.au was outdated and performing poorly when The Content Professionals were tasked with redeveloping it. The result was a substantial overhaul of the website resulting in improved IA (information architecture), new levels of functionality and a simpler and more pleasing UX (user experience). Process and deliverables: The Content Professionals were challenged to deliver the www.aivl.org.au webs

The NSW Users and Aids Association (NUAA) provides important public health information and support to injecting drug users in New South Wales. NUAA commissioned The Content Professionals to redesign the organisation's User's News magazine, Insider's News magazine and its annual report, and bring added rigour to the production process for each project. Process and deliverables: The Content Professionals worked hand-in-hand with NUAA to understand the needs of the community i

Martin Blake has over 30 years' professional services advisory leadership experience in complex local and global operating environments. He also has a lifetime of experience as a sailor, during which he has learned myriad life lessons about leadership and teamwork, strategy and planning, business consulting, passion and adventure. When Martin commissioned The Content Professionals to lead the development of the branding and digital showcase for his professional development,

The Content Professionals were called upon to produce an upgraded and 'fit for purpose' annual report in keeping with this dynamic and fast-growing fintech's brand values. It was essential that the report capture the essence of the SocietyOne brand, while delivering critical performance and progress reports and data to shareholders. Process and deliverables TCP provided a number of designs to the client during the development of the first year's annual report, from which the

Key information TCP was engaged to craft and execute a brand strategy to reposition InfraBuild as a thought leader and customer-focused major supplier of steel TCP developed an understanding of the complex steel value chain, from manufacturing and recycling to end-use customers TCP won the respect and trust of key customers and built strong relationships with senior internal stakeholders Following its acquisition of Arrium, GFG Alliance embarked on the challenge of rebrandin

The Content Professionals were retained to develop Morgans’ Content Marketing Strategy. Process and deliverables The process involved workshops and stakeholder interviews with executive management, research teams and advisors in Sydney and Brisbane. ​ The outcome was a comprehensive strategy and executable plan, including a Content Marketing Strategy and Playbook to equip the internal marketing and comms team to develop and manage an ongoing content program to improve engage

The Content Professionals were commissioned to undertake a digital ecosystem review and a user and business requirements analysis and strategy development process. TCP then developed an entirely new website, member portal, integrated e-learning platform and cloud storage solution to deliver a fully integrated, robust and highly functional digital user, member and internal stakeholder experience to the Australian Steel Institute. Process and deliverables: Working in associati