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Blooms The Chemist: Health Plus magazine publishing case study
Blooms The Chemist Management Services Ltd. (BTCMSL), engaged The Content Professionals to transform their existing quarterly free customer magazine Health Check. The newly redesigned and renamed magazine, Health Plus was edited, designed and produced by TCP on behalf of Blooms The Chemist, with objectives to drive health literacy and enhance customer engagement and familiarity with the Blooms The Chemist brand.
Geoff Campbell
Nov 7, 20252 min read


Acoustic Blinds and Curtains: Visual Communications Case Study
Acoustic Blinds and Curtains (ABC), a provider of acoustic solutions for domestic and commercial applications engaged The Content Professionals (TCP) in a project to develop the brand identities for two innovative new sub-brands of noise-reduction curtains for residential and commercial uses. The results of the project exceeded the client's expectations. ABC stated that TCP’s strategic insight and creative execution of the new sub-brands have provided a foundation for signifi
Geoff Campbell
Oct 21, 20252 min read


Case Study: AIVL – Website Redevelopment
The Australian Injecting and Illicit Drug Users League (AIVL) website www.aivl.org.au was outdated and performing poorly when The Content Professionals were tasked with redeveloping it. The result was a substantial overhaul of the website resulting in improved IA (information architecture), new levels of functionality and a simpler and more pleasing UX (user experience). Process and deliverables: The Content Professionals were challenged to deliver the www.aivl.org.au webs
Paul Rodger
Jan 14, 20221 min read


Case Study: NUAA – Print Publishing
The NSW Users and Aids Association (NUAA) provides important public health information and support to injecting drug users in New South Wales. NUAA commissioned The Content Professionals to redesign the organisation's User's News magazine, Insider's News magazine and its annual report, and bring added rigour to the production process for each project. Process and deliverables: The Content Professionals worked hand-in-hand with NUAA to understand the needs of the community i
Paul Rodger
Jan 14, 20221 min read
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