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Acoustic Blinds and Curtains: Visual Communications Case Study

  • Geoff Campbell
  • Oct 21
  • 2 min read

The challenge

Acoustic Blinds and Curtains (ABC), a provider of acoustic solutions for domestic and commercial applications, engaged The Content Professionals (TCP) in a project to develop the brand identities for two innovative new sub-brands of noise-reduction curtains for residential and commercial uses.


Key information

  • Challenge: Develop brand identity, assets and web content for two new acoustic curtain sub-brands (residential and commercial).

  • Target audience: Home-owners, commercial office managers and buyers, stylists, and media.

  • Strategy: Undertake brand discovery workshops and desk research to develop understanding of customer personas and competitors, informing strategy for a family of brand identities..

  • Delivery: Development of brand names (SleepWell and WorkWell), logos, taglines, colour palette, mood boards, supporting visual briefs, Brand Guidleines and Playbook.

  • Results: Sophisticated and appealing brand marketing assets were delivered, enabling ABC to launch its new products to market. The project was delivered on time and within budget.


Acoustic Blinds and Curtains Brand Guidelines
"We engaged The Content Professionals to help develop the brands for our new range of acoustic curtain products - and the results have exceeded all expectations. Their ability to navigate a complex, ambiguous brief and deliver clear, compelling outputs was a key strength throughout the project. Their strategic insight and creative execution helped us bring two world-first products to market with clarity, confidence and a deep connection to customer needs. These brands have not only stood out but provided the foundation for our significant growth."
Cameron West, Director, Acoustic Blinds and Curtains

The solution

TCP applied a structured approach to the project:


  • Phase 1: Brand Discovery and Naming: TCP conducted an intensive brand discovery process, including workshops and desk research, to build an understanding of customer personas and the competitive environmment. This research informed the ideation and development of the new product brand names and taglines: SleepWell (for residential use) and WorkWell (for commercial use).

  • Phase 2: Visual Identity Design: TCP developed distinctive, differentiated and dynamic visual identities including brand logos, taglines and a colour palette for both sub-brands. Supporting visual elements were created, including mood boards and comprehensive briefs for future photography, illustrations and videography.

  • Phase 3: Brand Identity Project Playbook: TCP created a detailed Brand Playbook and Brand Guidelines. These comprehensive guides outlined the new brand names, logo usage, additional graphical elements, brand palettes, typefaces and website/marketing copy for ABC to take their new sub-brands to market.


The results

The project was delivered on time, to brief and within budget. TCP successfully delivered distinctive brand identities for ABC's SleepWell and WorkWell products, providing ABC with sophisticated and appealing brand marketing assets. The results of the project exceeded the client's expectations. ABC stated that TCP’s strategic insight and creative execution of the new sub-brands have provided a foundation for significant growth.

 
 
 

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