BRAND STRATEGY
"The business plan is impressive by any
stretch of the imagination and really gives
me the edge."
– Martin Blake, Executive Chairman, iHelm
What's your vision for your business? Why does your brand exist? What's its purpose, how do your customers feel about it, what does it do brilliantly for them? How can you share and build on their experiences to influence others? What goals will you strive for to make your vision a reality?
And what are your objectives and priorities, the imperatives and actions you need to bring laser-like focus to in order to reach your goals – for your customers, your team, your stakeholders?
The Content Professionals have worked with some of Australia’s most dynamic companies, associations and brands across multiple industry sectors to help them refine their focus, develop their brand strategies and bring them to life in the form of rich, engaging experiences for their customers.
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AUDIT AND
INSIGHTS
AUDIT AND INSIGHTS:
Where are you now?
Where does your brand sit currently? How is it performing relative to your competitors? How do your customers interact with your brand?
Our Audit and Insights process is a collaborative deep-dive into your current brand marketing activities, how your customers relate to them and how your competitors compete with them.
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Current performance
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Customer insights, personas, journeys
and touchpoints -
Competitor landscape
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Goals and objectives
STRATEGY DEVELOPMENT
STRATEGY DEVELOPMENT
Where do you need to get to?
What is your brand's purpose, what are the brand values and pillars that support this, and the key principles that underpin it? And what does all this mean to your customers?
Building on the Audit and Insights outputs, we work with you to (re)define your brand strategy, identifying what changes are required and what challenges must be met to bring your brand purpose to life.
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Brand Purpose, Values, Pillars, Key Principles
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Strategic Priorities and Imperatives
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Key initiatives
PLANNING, PROCESS, MEASUREMENT
PLANNING, PROCESS, MEASUREMENT
How are you going to get there?
Without an actionable plan, a strategy is just a waste of time. We make sure it's time well spent bringing the strategy to life with purpose, direction and milestones in a brand bible, the roadmap that will guide your brand on its journey to success. Brand guidelines, templates, calendar, milestones, resources and priorities, processes, workflow and collaboration tools, analytics and constant improvement are all considered.