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  • Geoff Campbell

Case Study: Morgans – Content Marketing Strategy

Updated: Nov 18, 2022

The Content Professionals were retained to develop Morgans’ Content Marketing Strategy.

Process and Deliverables

The process involved workshops and stakeholder interviews with executive management, research teams and advisors in Sydney and Brisbane.

The outcome was a comprehensive strategy and executable plan, including a Content Marketing Strategy and Playbook to equip the internal marketing and comms team to develop and manage an ongoing content program to improve engagement with existing and prospective investors.

What They Said

"I have utilised The Content Professionals team for work across a number of sectors and find their insights and strategic development second to none. Geoff has taken the time to ask the right questions and understand drivers of the businesses before working with key stakeholders to develop a plan that will drive our content output over the coming years. As a repeat client, I thoroughly recommend this business to identify, develop and execute your content marketing strategy."

— Jane O'Connor, Marketing Director

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